MY PEEKABOO ring slings for babies are handmade in Baltimore using 100% European linen and 100% aluminium rings. The fabric is soft, strong, and durable and it doesn’t stretch keeping your baby safe and secure in the sling. Founded in 2020 by a young African-American woman.
Meeting a Tight Deadline.
When the founder of MY PEEKABOO approached us with her project in August, she had made tremendous progress on her baby sling product line and had a firm launch date in September. She needed immediate design and photography services and our creatives were up to the challenge. The first item we needed to create was a custom product package design for the sling. We went through a couple rounds of creative concepts bringing the client along for reviews and feedback. We also helped the client find print vendors to manage her large package orders and deliver them in time for launch.
Up next was a government required product manual. While working on the product package, we created custom patterns and illustrations for the MY PEEKABOO brand. We also expanded MY PEEKABOO's brand tools by adding new fonts, and brand colors. The feedback and direction from the package design was used to speed up the design process for the product manual and to maintain consistency across the brand. We also designed a Thank you card to be included in the box.
The Last stage was some studio photography. Working with the clients models, we started with lifestyle shots for the website. The client wanted a very natural earthy feel to their lifestyle and product shots. We used a cloth fabric as the backdrop for the photos to achieve this look.
In the end, the client was able to launch her product in time with custom images and designs fit for the brands vision.
“MY PEEKABOO was able to be everything I imagined because of Brytstudios & John Bright.”
Sakia S. - Founder