Spotsum is a fitness streaming platform with a rewards marketplace. Users sign up and complete solo or group fitness activities to earn rewards from local vendors. Inclusion and diversity is a focal point along with helping its user achieve their fitness goals.
Spotsum needed a new mobile app user interface designed along with a landing page to attract users and vendors to the new platform.
One of the most important things to the client was bringing diversity and inclusion through out the project. With a brand design and inspired by a strong African heritage, elements of the brand needed to be brought into the mobile app and landing page design. We accomplished this by incorporating a custom motif inspired by shapes and colors related to African themes. We worked with the client's developers to deliver wireframes, mockups and mobile apps screen following a detailed website information architecture.
